I was privileged to be able to work with Ascension Press on an ad for their novel Great Adventure Bible which captures the drama and narrative of salvation history in an easily digestible and visual format.

The ad played on Facebook and Instagram and needed to perform in 60 second, 30 second, and 15 second versions at multiple aspect ratios.

I can't say enough about the Ascension team and their focused approach to marketing, their invitation for my input as a specialist, and their ability to engage in creative discussion.

Process

The design process for this project was a lot of fun. The Ascension team was absolutely invaluable for nailing the foundation of the design before we moved into animation, making the actual execution very straightforward.

The ad was going to run at 16x9, 9x16, 5x4, and 1x1 aspect ratios so to address that in the design I composed the frames at 1920x1920 with action safe guides, ensuring that important information would be visible in every crop.